LaShawn Barber helps clarify the moral issue of profiling

LaShawn gives us a hypothetical:

Over the past 10 years, numerous jewelry store robberies have been committed by mostly young white women who may belong to a cult that believes followers will become goddesses if they steal a certain number of diamonds for the cult leader. These women are difficult to catch because they tend to blend in with other shoppers and exhibit some weird mutant running ability (bionic woman-style). They dress, speak, and behave normally, but they’re almost always alone when committing the crime. Would it make more sense for jewelers and law enforcement to pay special attention to a black middle-aged couple browsing or a young white woman, alone, near the engagement ring counter?