How To Report The News Dept

You'll never watch a news story the same way again.



This reminds me of something I saw a few years back on how to make a beer commercial...don't know where I'd find it now, though.

HT: Obviously I've been catching up with Dave, who is failing to cure my insomnia. (3:13 in the morning and not a PRAYER of going to sleep anytime soon despite having to work tomorrow [sigh]...) In Dave's comments, by the way, one finds a link to an incendiary blog post that is not to be missed on any account.