Apparently their target audience is "persons who have lots of money but no clue whatsoever about investment strategies"

Just heard this passage from a commercial for a furrier:

Not only do your furs keep you warm for years, says the spokesperson, but...

"...and they are also a great investment.

"Right now our prices are lower than they have ever been..."

Um, excuse me, but I generally prefer to invest in things whose value goes up. If prices are lower now than they have ever been, doesn't that mean that anybody who invested in fur coats in the past has, not to put too fine a point on it, made a pretty sucky investment?