"Confidence-Inspiring Business Motto Of The Day" Dept

Apparently under the impression that "not an option" and "not optional" are synonymous, this website encourages us to patronize Troy Chemical Industries, Inc. -- or, as the e.e. cummings-inspired website has it, "Troy chemical industries, inc." -- because it is a company "Where Excellence Is Not An Option."

HT: Dave Barry, one of whose commentors observes, "You have to love guys who enjoyed college and aren't afraid to admit it."